N°01
Northwind Onboarding
2026Activation up 34% by cutting setup to three steps.
N°01
Selected work
Four projects, chosen because they shipped and moved a number.
N°02
Case studies
Context, role, process, result — the thinking behind the screens.
01
Northwind Onboarding
- Context
- Northwind's trial users stalled at setup. Only 38% reached the first dashboard.
- My role
- Lead product designer — research, flows, UI, and a lightweight design system handoff.
- Process
- Research → flows → prototype → test. Twelve user interviews, three flow iterations, two rounds of moderated testing.
Result: Activation up 34%. Starting figure — replace with your verified number.
“Maya found the exact step where people gave up. We shipped in five weeks.”— Priya Raman, Head of Product, Northwind
02
Ledgerly Mobile Banking
- Context
- Ledgerly's app tested well with power users but confused first-timers checking balances.
- My role
- Product designer — information architecture, interaction design, and a dual-theme component set.
- Process
- Research → flows → prototype → test. Diary study with eight customers, competitive audit, high-fidelity prototype in Figma.
Result: Task completion 41% faster. Starting figure — replace with your verified number.
“She made a dense banking app feel obvious without dumbing it down.”— Daniel Okafor, VP Design, Ledgerly
03
Parcel & Post Checkout
- Context
- A three-step checkout leaked customers between address and payment.
- My role
- Sole designer — flow redesign, form UX, error states, and dev-ready specs.
- Process
- Research → flows → prototype → test. Session recordings, funnel analysis, and a clickable prototype tested with fifteen shoppers.
Result: Cart abandonment down 19%. Starting figure — replace with your verified number.
“The new checkout paid for itself in the first month.”— Lena Fischer, COO, Parcel & Post
04
Pulse Design System
- Context
- Pulse's product teams rebuilt the same buttons and modals in every squad.
- My role
- Design systems lead — component library, tokens, documentation, and adoption workshops.
- Process
- Research → flows → prototype → test. Component audit, token architecture, and a documented Figma library with Zeroheight docs.
Result: Feature ship time cut from 3 weeks to 4 days. Starting figure — replace with your verified number.
“Our engineers stopped arguing about spacing. That alone was worth it.”— Sam Whitfield, Engineering Lead, Pulse
N°03
Services & process
What you can hire me for, and how a project runs.
What I do
- Product design — onboarding, checkout, dashboards, mobile flows.
- Design systems — components, tokens, documentation, adoption.
- Research & testing — interviews, usability tests, synthesis.
- Design sprints — one-week focused problem solving with your team.
01–04
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01
Discover
Interviews, analytics, and a clear problem statement.
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02
Define
Flows, information architecture, and success metrics.
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03
Design
Wireframes to high-fidelity UI, tested with real users.
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04
Deliver
Dev-ready specs, component handoff, and a walkthrough.
- Figma
- FigJam
- Maze
- Notion
- Zeroheight
N°04
About
I'm Maya — a product designer who cares less about pretty screens and more about whether people finish the flow. For eight years I've worked with SaaS and fintech teams to turn confusing onboarding and checkout into products that convert.
I work solo, embedded with your team, from first research call to shipped UI. No handoff gaps, no mystery files.
Skills & tools
- Product strategy
- User research
- Interaction design
- Design systems
- Prototyping
- Usability testing
- Figma
- FigJam
- Maze
- Notion
- Zeroheight
Currently booking May 2027
Download résumé (PDF)
N°05
Client proof
- Northwind
- Ledgerly
- Parcel & Post
- Pulse
- Fernway
- Kite Labs
“Maya is the rare designer who reads the analytics and then talks to the users. She shipped an onboarding flow that finally made our trial numbers move.”
— Priya Raman, Head of Product, Northwind
“Clear thinking, fast iteration, and no drama. Our checkout went from our biggest leak to our best-performing page.”
— Lena Fischer, COO, Parcel & Post
N°06
Let's work together
Tell me about the flow that's leaking. I reply within two business days.
Have a flow that leaks? Let's fix it.
Let's work together
N°07
FAQ
How long does a project take?
Most engagements run four to eight weeks. A focused onboarding or checkout redesign usually lands in four; a full design system takes six to eight.
What do you charge?
Project fees start at $12k for a focused flow and $25k for a design system. I quote a fixed price after a short scoping call, so there are no surprise hours.
When are you available?
I'm currently booking for May 2027. I take one project at a time, so earlier conversations get priority on the calendar.